Marketing Plan for White Appliances Inc Essay Example | Topics and Well Written Essays - 4000 words

Marketing Plan for White Appliances Inc - Essay Example White Appliances Inc. primarily focuses on meeting the needs of the high-income customer segment and this strategy will call upon the company to serve customers across the various income segments including the lower-income segment. This study has identified that the company’s positioning strategies should focus on differentiating the company’s products from the other products variety provided by competitors. The pricing strategy identified also allows the company to launch its brand in the market and build relationships that promotes the customer-business relations this study has used push strategy to optimize use of the available distribution channels. This strategy will help the company to offer distributors some generous discounts that would enable them achieve the objectives of giving the distribution channels incentives. This study has done market intelligence to analyze customers and competitors and has also conducted micro and macro environment analysis using SWO T and PEST analysis. Creating product awareness and improving customers’ knowledge about the product are important in achieving the desired market presence. Background of the company White Appliance Inc. is one of the international companies in America that manufacture and markets its appliance products globally. Microwave ovens are one of the company’s product lines with production plants in United States and in Asia. White Appliances Inc. Produces and markets its products to high-income customers across its global market. ... 16). Microwave products refer to the cooking devices that help in both cooking and reheating of food by passing the foods to be heated through electromagnetic radiations that emanate from all directions. Company’s situation analysis Goals: White Appliances Inc aims at penetrating microwave oven market in India cutting at all prices segments. The company has mainly focused on high price segment but it has established the need to cut across all other market segments (Mills 2002, p.3). The company also aims at increasing its market share in India; currently the company has very limited market presence. White Appliances Inc. also looks forward to changing consumer conceptions about microwave in the market. Focus: the main focus of White Appliances Inc. is to penetrate Indian market at all price levels by shifting consumer conceptions or mindsets concerning microwave ovens and also by educating customers on the usage of microwave in cooking and reheating of food (Cateora et al 2009 , p. 43). Corporate culture: White Appliances is committed to manufacturing and marketing of superior products ranging from scooters to soda pop to kitchen appliances. The company is innovation driven and it corporate culture has also exhibited reliability, high quality and excellence. The company is committed to meeting customers’ needs and in this regard it has focused on improving the understanding of customers about their products. The company is sensitive to customers’ views and its uses the views to determine customers’ satisfaction (Mohr et al 2009, p. 5). Strengths of the company: the company has familiarized itself in the Indian market as seen in the high-models developed for the Indian market.

Why we should send a Manned Mission to Mars Essay

Why we should send a Manned Mission to Mars - Essay Example The researcher states that President Barack Obama has told NASA scientists to broaden their horizons and look to send humans to Mars. He thinks that a likely time scale for this is the mid-2030s. The President is looking to decrease missions to Mars in the hope of reaching a planet that could prove vital for our future. The focus is now on exploring new planets and not revisiting the same places that we as humans have already conquered. I concur with this assessment because it has now been over 40 years since the first moon landing was achieved but nothing has really happened since. The 1960s was a great decade for space travel but this has never really been built upon. Manned missions to Mars can recreate the achievements of that decade and even surpass them. However, if manned missions are to be achieved, then there will be many environmental, political, and ethical challenges to face first. If astronauts were able to make it to Mars, then they would need supplies from Earth every once and awhile in order to sustain themselves. The reason why I think that it makes sense that humans next try to conquer Mars is that Mars have plenty of water to maintain life. Even though Mars would have a sufficient quantity of water, it would still be difficult to live there. The temperatures can fall below freezing in some places, and the atmosphere is typically made up of carbon dioxide, which means that extra oxygen would need to be supplied.